Jeffrey Doyle, Doyletech Economic development officers (EDOs) at the municipal level are nearly all keenly interested in having their municipalities or cities share inthe technology revolution that is sweeping the world. They view it as a creator of jobs and wealth. EDOs should be aware that it takes much more than technology to g

Jeffrey Doyle, Doyletech Marketing is becoming a hot topic, particularly in Canada as we wrestle with the so-called “Commercialization Agenda”. One of the most insightful articles of all time was by Ted Levitt entitled “Marketing Myopia” – June/July 1960 issue of Harvard Business Review. It made reference to the inabilit

Jeffrey Doyle, Doyletech Most companies make extensive use of technology in the delivery of their products and services, regardless of the technology intensity of those products and services. Many companies develop technology of their own because suitable technology is not available commercially. Such technology can have significa