Jeffrey Doyle, Doyletech Economic development officers (EDOs) at the municipal level are nearly all keenly interested in having their municipalities or cities share inthe technology revolution that is sweeping the world. They view it as a creator of jobs and wealth. EDOs should be aware that it takes much more than techn

Jeffrey Doyle, Doyletech Marketing is becoming a hot topic, particularly in Canada as we wrestle with the so-called “Commercialization Agenda”. One of the most insightful articles of all time was by Ted Levitt entitled “Marketing Myopia” – June/July 1960 issue of Harvard Business Review. It made reference to th