Doyletech Corporation was selected by Industrial Research Assistance Program (IRAP) as a service provider to deliver certain aspects of its IP Assist Program. The Program is aimed to assist small- and medium-sized enterprises (SMEs) fully exploit the commercial potential of their intellectual property assets. If you are a Canadian start-up or SME developing new technologies, you may be eligible to receive financial support through NRC-IRAP’s many programs. To confirm eligibility, either inquire with your Industrial Technology Advisor or inquire through the IRAP Toll-Free Number at 1-877-994-4727.
There are three levels to the IP Assist Program each meant to culminate with the ultimate development of an IP Strategy. Doyletech Corporation is offering support in conducting market research and analysis to better position your technology towards the path of commercialization.
- Understanding barriers to adoption of their technology within a specific target market.
- Identifying early adopters, new use cases, or industry verticals for their technology.
- Quantifying the revenue potential (market size) for their technology within a specific industry/sector (e.g., Total Available Market vs Service Available Market vs Service Obtainable Market).
- Understanding switching costs, purchasing norms, and decision criteria for their technology within a specific industry/sector.
- Navigating potential regulatory challenges and opportunities related to their technology.
- Gaining insight into direct and indirect competitors to refine the unique value proposition and product-market fit for their technology.
- Assessing optimal commercialization options for their technology.
